William Perez
I came to this work through legacy, loss, and a deep belief that healthcare should never feel one-dimensional. Before I entered the world of Traditional Chinese Medicine, I worked alongside my father in our family’s medical equipment import and export business, CI Healthcare, from 2004 until his passing in 2019. Strengthened by earlier degrees in Marketing and Business Administration, I helped rebrand, and grow the company while learning what it takes to build something people trust. That chapter shaped me just as deeply. It taught me how to think, how to serve, and how to carry responsibility with integrity.
My path into acupuncture was personal. During my father’s illness, the acupuncturist who supported him in palliative care at the cancer center became part of a turning point that quietly changed the course of my life. The medicine that once appeared at my father’s bedside eventually became my own path forward. The quote that opens this page was spoken to me by my father during cancer treatment. It has guided everything I’ve created since.
In the years that followed, grief turned into study, practice, and purpose. I fully committed to the study of Traditional Chinese Medicine, acupuncture, and herbal Medicine and completed more than 3,600 hours of clinical training in acupuncture, bodywork, herbal consultation, biomedicine, and diagnostic assessment. During my training, I was honored with the Clinical Excellence Award, a recognition that affirmed practice is rooted not only in technique and pattern recognition but in deep listening and empathic care that meets the whole person.
That same spirit lives in Bai Hu Society, a mentorship and study resource platform I created. It began as a small circle of graduate students gathering weekly to prepare for board examinations and study advanced needling and adjunctive clinical techniques and transitioned into a trusted resource for students and alumni entering the field. What began as study sessions became mentorship, and community, and an extension of my belief that knowledge should be shared, not hoarded, and that the path into practice should feel supported, not isolating.
Today, my work through PHIVE13 reflects the belief that the body is always communicating. Through acupuncture, herbal medicine, auricular therapy, facial rejuvenation, food-as-medicine guidance, and the quiet medicine of creative expression, I support patients with concerns related to pain, stress, hormones, digestion, facial rejuvenation, sleep, fertility, and nervous system regulation. Equally important, I strive to help patients reconnect with the deeper patterns beneath what the body is expressing and their innate ability to recalibrate. My philosophy is simple: you heal, I facilitate.
PHIVE13 is the lived expression of a wider healing world. PHUNWRLD is where the rest of that universe continues to grow. Together, they reflect the larger vision I am building through healing, education, nourishment, beauty, ritual, and care.

Acupuncture and Traditional Chinese Herbal Medicine can support a wide range of concerns by addressing the body as an interconnected whole rather than treating symptoms in isolation. Care is designed to meet each person through the lens of their unique constitution, history, and season of life—supporting nervous system regulation, sleep, digestion, pain, stress, energy, recovery, skin health, and the deeper patterns contributing to imbalance over time.
For women, care may offer support through the hormonal and cyclical transitions that shape so much of daily life—from PMS, painful periods, and irregular cycles to fertility, postpartum recovery, perimenopause, menopause, skin shifts, and stress-related nervous system dysregulation. Treatments are designed to support regulation, resilience, and a more grounded relationship with the body through every phase.
For men, care may support stress resilience, sleep, digestion, pain, recovery, libido, energy, and the quieter hormonal shifts that often go unnamed. Whether navigating burnout, nervous system dysregulation, low vitality, tension, or changes associated with andropause, treatment is designed to restore steadiness, clarity, and a stronger relationship with the body over time.
Always. No two bodies communicate the same way. Each treatment is tailored to your unique presentation, history, constitution, and current needs. Rather than following a one-size-fits-all protocol, care is guided by the patterns your body is expressing in the moment and how those patterns connect over time.
Sessions may include acupuncture, lifestyle guidance, dietary or food-therapy recommendations, and when appropriate, herbal support. Treatment is designed to meet you where you are—supporting both immediate symptoms and the deeper patterns that may be contributing to them.
For new patients especially, treatment begins with a thorough diagnostic intake rooted in Traditional Chinese Medicine. This may include questions that feel unexpectedly personal or unrelated at first—covering areas like sleep, digestion, stress, temperature, energy, cycles, libido, elimination, and other daily patterns—along with tongue and pulse assessment. These questions are intentional. They help identify the underlying pattern beneath the symptom picture and guide treatment with greater precision
Most people are surprised by how gentle acupuncture can feel. In many cases, treatment is subtle, grounding, and deeply regulating. Some points may create a brief sensation on insertion or a momentary dull, achy, heavy, warm, or tingling feeling—often referred to as the body “responding” to the point.
Depending on your presentation and the treatment approach, other modalities may create stronger sensations. Cupping can sometimes feel more intense in areas of stagnation or tension, and electroacupuncture may feel unfamiliar or slightly jarring at first as the body adjusts to the stimulation. These sensations are not uncommon, but they should always feel tolerable and can be adjusted in real time.
Your comfort matters. Treatment is never about pushing through unnecessary discomfort—it's about meeting your body where it is and choosing the right level of stimulation to support healing safely and effectively.
Treatment frequency depends on your goals, how long a concern has been present, and how your body responds over time. Some concerns shift more quickly, while others—especially chronic, layered, or long-standing patterns—are best supported through a more consistent treatment rhythm.
For facial acupuncture and certain other treatment plans, a minimum series of 10 sessions is often recommended to support meaningful, cumulative results before transitioning into maintenance. This allows the work to build with consistency rather than relying on a one-time treatment to do what is best supported through repetition.
During your visit, we’ll discuss a treatment rhythm that feels realistic, aligned, and supportive of both your goals and your lifestyle.
Yes—always. Traditional Chinese Herbal Medicine is not an optional add-on in my practice; it is a foundational part of how I assess, think, and treat. Herbs are a complete therapeutic system in their own right and an essential part of the whole-person care I offer.
Herbal medicine may be used alongside acupuncture to deepen and sustain treatment between sessions, or it may serve as a standalone modality when ongoing support is needed outside the treatment room or when acupuncture is not the preferred point of entry. Either way, herbs are always part of the clinical framework through which I listen, assess, and guide treatment.
Every herbal recommendation is individualized and chosen with intention. This is not a generic supplement approach, but a carefully considered form of medicine rooted in pattern differentiation, clinical insight, reasoning, and the deeper story your body is communicating.
Absolutely. You do not need a diagnosis to begin care. Many people come in because they know something feels “off”—they’re tired, inflamed, wired, depleted, uncomfortable, or simply not feeling like themselves. That matters. Treatment begins by listening to what your body is already communicating.
While acupuncture is well known for pain support, its reach is much broader. Care may also support sleep, stress, nervous system regulation, digestion, hormonal balance, fertility, skin health, emotional wellbeing, and the complex ways these systems often overlap.
My work is rooted in whole-person care, which means I look beyond isolated symptoms and listen for the deeper patterns beneath what the body is expressing. While many people initially seek acupuncture for pain, treatment may also support nervous system regulation, sleep, digestion, hormones, fertility, cycle health, skin concerns, immune resilience, and the complex ways these systems often overlap.
I also work with the psycho-emotional layers that often live underneath physical symptoms—stress, anxiety, burnout, grief, emotional overwhelm, trauma held in the body, and the long-standing internal patterns that can shape how we move through life, relationships, rest, and recovery. In this medicine, the emotional and physical body are not separate. They are in constant conversation.
Whether you’re navigating something acute, chronic, aesthetic, hormonal, or more difficult to name, treatment is designed to meet the full picture—not just the part that hurts the loudest.
If you’re a new patient, please complete any intake or consent forms before your visit whenever possible so we can make the most of your treatment time together. Arrive wearing comfortable, loose-fitting clothing that allows easy access to areas where needles may be placed, such as the arms, legs, abdomen, or back.
Please come well-fed and hydrated. Acupuncture should not be received on an empty stomach, after fasting, or while dehydrated, as this can increase the likelihood of lightheadedness or discomfort. Avoid alcohol and recreational substances before your session, and arrive as grounded and clear as possible so your body can respond well to treatment.
If you’ve had any recent health changes, new symptoms, or procedures, please mention them in advance through your intake form or contact message so care can be planned appropriately.
Please do not come in for treatment if you are actively ill. This includes colds, flu-like symptoms, fever, cough, sore throat, stomach virus symptoms, COVID-like symptoms, or any other potentially contagious condition. If you are unwell, please reach out to reschedule.
For the safety of the treatment space, practitioner, and future patients, in-person care should only be received once you are fully recovered and no longer contagious. If you’re unsure, please ask before your appointment rather than arriving sick.
Botanica 5:13 is crafted slowly and with intention—using seasonal ingredients, small-batch methods, and formulations designed to be experienced fresh. Because many offerings are made in limited quantities and with a naturally shorter shelf life, I do not mass produce unless preparing for a custom or larger group order.
If you’re interested in a custom order, event gifting, group offerings, or special-occasion bundles, I’d love to hear from you. Until the full Botanica shop arrives, inquiries for bespoke orders are welcomed through the contact page.
Future product drops and DIY workshops are on the horizon. Stay in orbit. 👀
PHIVE13 began as something deeply personal. The name traces back to apartment 513, where I raised my boys and lived through one of the most transformative seasons of my life. It was where I created, grieved, unraveled, carefully rebuilt, and began to understand that creative living and reinvention is its own form of medicine. So much of who I am now was formed there.
Years later, when my father passed at 5:13 in the morning, the name took on a deeper meaning. What once marked a painfully private chapter of my life became a reminder of love, lineage, and purpose. Today, PHIVE13 is the name I give to the work that holds all of it: healing, study, beauty, ritual, and the life I continue to build.
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